Recently I was doing some research and came across a colleague’s website. I’m familiar with her business and I know it shares similarities with my own. I’ve been thinking about creating a new free gift offer to build my own list and when I saw what she was offering I imagined what success she must be having…

I often get asked what the difference is between a blog and an ezine. They’re both communication and marketing tools for your coaching business, and they can and should work together, but ultimately, they are very different things. Without getting too technical, I’d like to help clear up the difference between blogs and ezines (also…

The start of the year is the perfect time to reach out to attract former clients with a well-check offer. It might be a 30 day program or a 3 session “Jumpstart Your Health in the New Year” little package. Be creative, but keep it simple. I sent an email out last week to past…

One of my least favorite things to do is tell a passionate, successful coach that her DIY template website can no longer support the growth of her business. Sites like Wix, Weebly and Squarespace are fine for fun, or as a temporary placeholder as you’re starting out. But if you’re serious and COMMITTED to your…

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